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MD Anderson Cancer Center Senior Director, Direct Marketing (Philanthropic Resources) in Houston, Texas

The Senior Director, Direct Marketing provides strategic and tactical direction for the Direct Marketing team, including the overall management and coordination of all activities to increase direct response revenue, expand the institution's donor base and strengthen the Leadership Giving, Planned Giving and Major Gift pipeline. This position leverages innovation and best practices in marketing, data analysis, testing, benchmarking, messaging, and stakeholder engagement to achieve the highest possible ROI. This position reports to the Associate Vice President, Philanthropic Engagement and occupies a highly visible leadership role within the division and institution. This position works collaboratively with Development and Institutional Affairs leadership, faculty, administration leadership, patients, volunteers and other stakeholders who contribute to MD Anderson's mission and success.

The ideal candidate is an energetic, strategic and creative individual. This person has great interpersonal skills and is highly professional, organized, detail-oriented, and great at leveraging strengths of others. He or she also possesses excellent project management skills, presentation capabilities, and stewardship and client service skills. The Senior Director candidate will be working in a fast-paced environment, managing multiple projects and deadlines at once. He/she must be results-oriented, have strong time management skills and work enthusiastically in a constantly changing environment.

KEY FUNCTIONS

  1. Multi-Channel Marketing Strategy - Leads the overarching strategy for driving giving, donor acquisition, donor retention and stewardship through mass marketing and communication to generate ongoing and long-term donor support.

  2. Acts as strategist and consultant to the Development and Institutional Affairs leadership teams and other important constituents on all direct response activities.

  3. Develops a targeted strategy for donor acquisition through direct mail and digital marketing (e.g., paid search, social media), including a strategy to support grateful patient donor acquisition and retention.

  4. Designs and manages an integrated multi-channel marketing strategy inclusive of outbound programs (e.g., direct mail and email) and inbound programs (e.g., websites, giving forms) that engages and retains donors through a variety of channels, ultimately moving donors into personal relationship-based development efforts.

  5. Provides strategic guidance for planning and execution of direct mail and digital marketing activities for the planned giving donor acquisition and retention, and partners in conceptualizing Campaign specific efforts for planned giving donors.

  6. Provides strategic guidance for planning and execution of direct mail and digital marketing activities for leadership giving donor acquisition and retention and in support of donor upgrade and concierge activities.

  7. Provides strategic guidance for planning and guidance of direct mail and digital marketing for the special tribute giving program.

  8. Works collaboratively with Institutional Affairs (Marketing, Strategic Communications and Public Relations) and teams across the Development Division (peer-to-peer fundraising team, donor relations and stewardship and development communications) to integrate efforts as needed to achieve common goals.

  9. Ensures the timely and accurate production of monthly and year-to-date channel reports/analysis for all direct response efforts.

  10. Leads budget and financial forecasting and expansion plans.

  11. Donor Retention and Upgrade Strategy - Oversees development and execution of a cohesive donor communications and stewardship strategy that positively impacts increased giving and donor loyalty.

  12. Oversees strategy for benefit programs and special engagement opportunities that encourage the movement of donors to higher levels of annual giving.

  13. Oversees strategy to increase President's Associate members year-over-year by acquiring, retaining and upgrading donors to giving levels of $1,000 or more.

  14. Oversees sustainer program to increase conversion of annual giving donors to monthly giving through a compelling communications and stewardship strategy.

  15. Collaborates with Leadership Giving and Planned Giving teams on a strategy to identify and transition annual giving donors as prospects for mid-level (e.g., $5,000 or more) and/or planned gifts.

  16. Donor Experience Strategy - Defines the ideal donor experience and oversees execution of all integrated direct response marketing and communications efforts to ensure fruition of the optimal experience.

  17. Identifies and monitors revenue and engagement tracking metrics in the Development Division's customer relationship management (CRM) platform and uses the analytics (e.g., predictive modeling) to improve segmentation and messaging to create a personal and positive experience for donors.

  18. Implements quality control measures to ensure the continuity, high-quality and accuracy of messaging throughout direct response marketing.

  19. Collaborates with Institutional Affairs colleagues to ensure that institution's brand and overall donor marketing and communications strategy is executed consistently and effectively.

  20. Management - Provides direction and strong management to the Direct Marketing team and associated vendors on direct response activities.

  • Leads the identification, procurement and renewal of vendors.

  • Monitors vendor progress against contracts to ensure work is completed within scope and within budget.

  • Directly hires, trains, supervises and evaluates performance. Coordinates hiring efforts with Human Resources. Approves all offers for new hires.

  • Provides coaching, mentoring and opportunities for professional development to the team involving direct response fundraising.

  • Manages all personnel actions, including merit awards, leaves, promotions and terminations.

  • Leads a collegial and professional work environment that contributes to employee professional development.

  1. Other duties as assigned.

EDUCATION

Required: Bachelor's degree.

EXPERIENCE

Required: Eight years of experience in private fund development, direct fundraising, real estate sales and management, financial/banking, insurance, marketing, and/or direct sales and portfolio management. Successful completion of the LEADing Self Accelerate program may substitute for one year of required supervisory or management experience.

Preferred: Experience in direct marketing to support a fundraising campaign.

OTHER

Required: Must pass pre-employment test as required and administered by Human Resources.

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html

Additional Information

  • Requisition ID: 141217

  • Employment Status: Full-Time

  • Employee Status: Regular

  • FLSA: exempt and not eligible for overtime pay

  • Work Week: Days

  • Fund Type: Soft

  • Pivotal Position: Yes

  • Minimum Salary: US Dollar (USD) 161,200

  • Midpoint Salary: US Dollar (USD) 201,500

  • Maximum Salary : US Dollar (USD) 302,250

  • Science Jobs: No

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