MD Anderson Cancer Center Marketing Program Manager in Houston, Texas

Marketing Program Manager

Location: United States, Texas, Houston, Houston (TX Med Ctr) at https://mdanderson.referrals.selectminds.com/jobs/13594/other-jobs-matching/location-only

Marketing/Communication at http://mdanderson.referrals.selectminds.com/landingpages/marketingcommunication-opportunities-at-md-anderson-cancer-center-26

Marketing & Public Relations 710601

Requisition #: 118084

The Program Manager, Marketingis responsible for establishing, implementing and managing strategic measurements and metrics that are aligned with Marketing’s business goals and objectives.They will provideoversight, leadership and expertise on marketing and digital experience performance programs including analytics, reporting, testing, implementations and/or project-related activities. Theywill alsowork with cross-functional teams to interpret and report on analysis results.

  1. Strategy & Planning : Partner with Marketing Manager in driving all components of the measurement strategy & planning process: identify objectives & key success metrics, define measurement approach and requirements, develop roadmap for action, create A/B and multivariate testing strategies, manage implementation of measurement and test plans. Work closely with Adobe and ForeSee vendors to ensure alignment.

  2. Measurement & Reporting : Leverage subject matter expertise on leading analytic tools, data governance and data visualizations in shaping and developing marketing, digital experience, and customer perception analytics recommendations. Develop and support the reporting and analysis of key measurements, trends and benchmarks. Prepare and distribute periodic and ad hoc reports. Serve as subject matter expert on Adobe Analytics, ForeSee and Domo and drive assessment recommendations and deliverables on these tools.

  3. Thought Leadership : Identify analytics trends and best practices. Generate and develop points of view and recommendations. Search for opportunities for integration across the institution and prove marketing effectiveness using business intelligence tools and data storytelling.

  4. Technical Implementation : Outline and implement analytics tool reporting requirements (e.g., pixels, JavaScript, field parameters, source code capture), data capture, and data integration needs based on documented objectives and requirements in measurement plan. Conduct QA on data capture and tracking implementation within analytic tools. Implement analytics tool reporting and optimize reporting based on documented objectives and requirements.

  5. Ongoing Analysis : Drive data analysis for marketing and digital initiatives by: selecting appropriate analytic methods to be used, determining whether results are significant, bringing insight to analysis and recommendations, creating dashboards using basic tools (MS Excel) or analytic software packages (Adobe , Domo), leading content creation for presentations with respect to summary findings & recommendations and detailed analyses.

Education

Required:Bachelor's degree in Marketing, Business, Communications, Advertising or related field.

Experience

Required: Five years project management experience in marketing, communications and advertising. Experience in developing and implementing measurement strategies, digital analysis and data storytelling; the capability to professionally interact and communicate with a wide variety of internal and external constituents.

Preferred:Significant experience with Adobe Marketing Cloud (specifically Analytics, Target, Audience Manager, and Campaign), Data Visualization Tools (Domo, Tableau), or other analytics tools

It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. http://www.mdanderson.org/about-us/legal-and-policy/legal-statements/eeo-affirmative-action.html